Marketing may win the customers-but logistics keeps them coming back. Logistics play a critical role in a company's success, controlling how materials get from the supplier to the factory and how finished products get to the customer. Help your company practice more efficient delivery, distribution, and inventory control by learning the ins and outs of logistics. In this course, Professor Steven Brown explains the key decisions and challenges that logistics managers face all along the supply chain. Explore the impact of returns, channel length, warehouse location, customer segmentation, and other factors on your logistics network. Plus, get a clear definition of the role of the logistics manager, so you can decide if it's the career path for you. Topics include: Describe the function of logistics in a supply chain. Examine the types of inventory held in a supply chain. Identify the measures of effective information flow along a supply chain. Distinguish between the various balances a logistics manager must make. Explain where the bullwhip effect has the most significant impact in a supply chain.