This course provides an introduction to some of the most powerful digital marketing tools available today. Students will learn how to tap into the key advantages of these tools to bolster their digital marketing efforts. These services can be used together to create a synergistic effect and turn an anemic marketing strategy into one that produces better results and higher ROI. We teach how SEMrush can be used to discover key insights from competitors such as their PPC and SEO keywords, estimated traffic from each, ad copy, and more. We show how Ahrefs can drill down into the links your target site has. These links act as credibility boosters. By exploring links to similar offerings, you can figure out a coverage neighborhood that would be most receptive to your own offerings. We show how to use Rocketreach, Hunter, and VoilaNorbert to to identify contact information for influencers and other important people. By building mutually beneficial relationships with people working in your field, you can create value for both your site and theirs. We show you how to use AdEspresso to add easy to use AI, split testing, and targeting to your Facebook ads. These additions can lower costs while maintaining or even increasing valuable traffic and conversions via the Facebook platform. Marketers who develop a strong understanding of these tools will be better equipped to promote virtually any time of website. Courtesy review copies were provided. Who is the target audience? People who want an introduction to popular and beneficial tools that can help market their business, blog, nonprofit, or other offerings. Requirements No prior knowledge is needed and we welcome anyone with a desire to learn about digital marketing tools.
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